Born from Legacy

Three generations of braking expertise. Over 70 years of innovation. One mission: to inspire confidence and elevate every ride.

GBrakes, operated by the Giocar America team, is built by real riders and racers who live what they sell. Our crew includes MX and desert veterans, track day junkies, V-Twin fanatics, and weekend trail warriors. At the center of it all is our founder, Giorgio Milesi, a former Moto Guzzi racer who still rips on a Suzuki DL1000 and leaves most of us chasing dust.

At GBrakes, we’re obsessed with motorcycle brake performance, not just selling parts. We work directly with top race teams and original equipment manufacturers (OEMs) to gain early access to the latest motorcycles and fitments. This means our motorcycle brake pads, rotors, and lines are test-fitted and ready before most riders even see the new models hit the showroom.

We’re constantly developing new brake pad compounds, refining brake line routing, and pushing innovation in our exclusive Wave® rotor technology. From the streets to the track, our mission is to give riders state-of-the-art braking performance backed by obsessive R&D and decades of real-world experience.